HIGH QUALITY BRANDS
Mawarid Food Company Limited
Mawarid Food Company (MFC) is the food and beverage arm of Mawarid Holding Group (MHC) — one of Saudi Arabia’s most established and diversified investment groups. Mawarid Holding Group (MHC), founded in 1965, has expanded its portfolio across diverse sectors, including telecommunications, satellite and digital infrastructure, financial services, insurance, healthcare, real estate, FMCG, and food services, establishing a strong presence across the GCC, Europe, and the United States. Mawarid Food Company (MFC), established in 1989, manages several fast-food brands in Saudi Arabia and Morocco, leveraging over 36 years of foodservice experience.
MFC has expanded its portfolio through Lorenzo Pizza, Senor Taco, and four virtual concepts, operating 177 branches, reflecting its strong capabilities in strategic growth and effective brand management. The company uses a hybrid platform model for both dine-in and virtual operations to enhance efficiency and adaptability in a changing market. With a focus on innovation and excellence, MFC is well-positioned for continued growth and market leadership.
- Mission: To be recognized as a leading, distinctive brand offering fresh, homemade quality food to customers at the most reasonable and affordable prices, ensuring a refreshing, filling, and totally satisfying meal.
- Vision: Guided by its core values and positive spirit, the company strives to achieve a leading market position in a fast-growing and highly competitive QSR market. Our main goal is to be the ultimate choice and the number one branded eat-out in the market.
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Mawarid Food
Explore a diverse portfolio of leading food brands built on over three decades of expertise, innovation, and operational excellence. Whether you’re interested in learning more about our brands or exploring future partnership opportunities, we’d be glad to connect.
36 YEARS IN BUSINESS
Leader in Building Brands
Mawarid Food Company is a leading force in building, scaling, and managing strong restaurant brands across the food and beverage industry. With deep market expertise and a passion for innovation, Mawarid Food transforms concepts into successful, customer-loved brands that stand out in competitive markets.
The company specializes in creating distinctive brand identities, developing high-quality food concepts, and executing scalable operational models that support long-term growth. Its portfolio includes a diverse range of successful restaurant brands such as Lorenzo Pizza, Pasta Station, Señor Taco, Luigi, Zan Sweet, Pounder Burger, Kanoon Zaman, and many more.
Driven by excellence, consistency, and consumer insight, Mawarid Food continues to shape the future of dining by building brands that deliver memorable experiences, strong market presence, and sustainable success.
Exceeding Expectations
Mawarid Food Company surpassed expectations by expanding Lorenzo Pizza to 117 branches across Saudi Arabia in just three years, achieving rapid growth and a strong competitive position in a highly crowded market through strategic expansion and operational excellence.
Customers First
At Mawarid Food Company, customers always come first. Understanding their needs, listening to their feedback, and delivering consistent quality have been key drivers behind our rapid growth and continued success. This customer-first approach has played a vital role in building strong brands, earning trust, and sustaining fast, scalable expansion across the market.